Chit Chat With Mr.Salman Siddiqui – Master Chocolate Room Franchise – Central UP & East UP
Yes, everyone loves chocolate, and that’s what you’d love about this fantastic team who can visualize the possibilities with chocolate as none does.
And We came across one gentleman with this attitude. Introducing Mr.Salman Siddiqui (Master Franchise – Central UP & East UP). As how he could corner the market with The Chocolate Room in his territory. Mr Salman was into real estate earlier and has loved this Australian brand since 2017.
We had a small chit-chat with him. We came to know some interesting insights.
Hello Mr Salman, What do your customers like about The Chocolate Room (TCR)?
Hi! The customers love to self-explore our cafes. TCR never stops surprising the lovers of bakery-cafes & dining. People prefer TCR to celebrate their birthday & kitty parties. It’s the perfect ambience for family gatherings, office work, and even dating couples. The loungy and trendy interiors of TCR keep the decorum vibing.
How do you feel the café culture has picked up recently in India?
Yes, it has geared up like never before. Consumers don’t get that fresh aroma of coffee at home. They seek quality time and a fine-dine culture. We’ve seen a miraculous shift from local tea/coffee hang-outs to premium cafes; the aspiration of India is towards a developed country. So it’s more towards the lifestyle than just an edible spot. If a cafe can give consistency and a good experience, it gets added to the customers’ favourite list. Moreover,post-covid, where remote work has shot up, has helped us for more repeated consumers.
What’s different with The Chocolate Room from the cafes in your city?
It’s full of opportunities with an extensive range of packed products; It’s a full-fledged cafe with a live kitchen concept, freshly prepared bakery ingredients and bread. Our inventory changes every day, unlike other cafes. We’ve seen a good pickup of upto 45% of Packaged products and chocolate gift hampers from our shop-in-shop. With TCR, the quality, consistency, hygiene, freshness and taste go without saying. It’s a good business opportunity who want to invest in the cafe; they have all the models starting from 20 lacs to 2 cr. I haven’t seen such a level of support, motivation and innovation in India from any other franchise brand for cafes.
Did you find any transformation in your personal or professional life after associating with TCR?
Haha! Well, if I summarise them in 2 words, Its micro-management & consistency. The senior management has been approachable and supportive, especially Mr Vikas Panjabi, who has been guiding us, directly and indirectly, to make the way out in terms of their instant response, troubleshooting and mentorship. In the Cafe business, there are 100s of diversions at every stage of business, and which one to opt for is where the right franchise brand like TCR comes into the picture. Be it planning, staff grooming, training, hygiene, product innovation etc. They understand consumers and their needs so well that the right synergy helps us for better revenues and repeat value for consumers.
Your cafe is one of the best in Lucknow, as I have heard through the local bloggers and food communities. Congratulations to you for this achievement in such a short time. How do you see the growth of TCR internationally?
Thank you very much. I am thankful to our loyal consumers, staff & HO, who made us see this day. 🙂
Well, It’s going to be fabulous. TCR already has cafes in Australia, Bangladesh, Nepal, Pakistan, Abu Dhabi, Muscat, Riyadh & London. Considering their price range and menu selection, it’s universal and I haven’t met a person on this earth who hates chocolates. 🙂
Haha! True That. Thank you Mr.Salman Siddiqui, All the best for your venture ahead too.
Wow! That’s Chocolate for All and All for Chocolate.
So if you’re hungry and got a chocolate craving just like I did, you know where to go. They’ve 300+ Cafes across India! Btw, You can order it online also.
